MARKETING TEST

TEST--3 1. In which type of account, banks generally don't pay interest—(A) Saving Account (B) Current Account (C) Fixed Deposit Account (D) Interest is always payable in all types of account 2. A bank standing order would be suitable for paying—(A) Telephone accounts (B) Electricity accounts (C) Grocery bills (D) Mortgage repayments 3. Payment of a cheque cannot be made on a cash counter of bank if the cheque is—(A) Bearer (B) Cross (C) Order (D) All of these 4. Which of the following is not Commercial Bank ?(A) Reserve Bank of India (B) State Bank of India (C) Canra Bank (D) Oriental Bank of Commerce 5. What is the Bank draft ?(A) Letter from the Bank (B) Cheque which a bank draws on itself (C) Instraction to a banker to collect a customer’s debt (D) Instruction not to honour a stop payment 6. The essential characteristic of whatever serves as money is that it must—(A) Be issued by the State (B) Be generally acceptable (C) Not be wholly fiduciary (D) Have some instrinsic value 7. One of the following is not an example of Near-Money, which ?(A) Bill of Exchange (B) Bonds and Debentures (C) Equity shares of Ranbaxy Company Ltd. (D) Treasury bills of the Government of India 8. ‘Fiat Money’ is that which is—(A) Accepted by overseas banks only (B) Accepted temporarily in lieu of gold (C) Backed by gold or silver (D) Decreed as money by the government 9. Money is—(A) Acceptable only when it has intrinsic value (B) Constant in purchasing power (C) The most liquid of all assets (D) All of the above 10. Greshan’s law states that—(A) Bad money promotes good money in the system (B) Bad money drives good money out of circulation (C) Good money drives bad money out of circulation (D) Good money promotes bad money in the system 11. Value of Money—(A) Is independent of the price level (B) Is directly related to the price level (C) Is inversely related to the price level (D) None of the above 12. Demand pull inflation can be caused by money factors including—(A) A fall in consumption expenditure (B) A sharp increase in unemployment (C) A steep reduction in direct taxation (D) An increase in Income Tax 13. The process of deplation tends to favour—(A) Debtor and Creditiors a like (B) Debtor at the expense of Creditors (C) Creditors at the expense of Debtors (D) Profit receivers at the expense of fixed income receivers 14. Which of the following statement is not completely true ?(A) An increase in the supply of money will result in inflation (B) Cost inflation occurs when prices rise to cover increased factor costs (C) Inflation occurs when the value of money declines (D) Inflation will have the effect of redistributing incomes within a country 15. Which of the following people is most likely to benefit from an inflationary situation ?(A) A person who buys units from the Unit Trust (B) A person who keeps his savings under the floor at home (C) A person makes a large private loan to a friend (D) A person who takes out a mortgage with a building society 16. The principal liability of a Joint Stock Bank relates to—(A) Its investment abroad (B) Its investment at home (C) Repayment of its customer’s deposits (D) Its requirements to make special deposits when requested 17. Which of the following is not a function of the Commercial Banks ?(A) Acting as a lender of last resort (B) Lending to the private and public sectors (C) The provision of a cheque system for setting debts (D) The provision of safe deposit facilities 18. When the Commercial Bank create credit areas which are in effect and increases—(A) The national debt (B) The supply of money (C) The purchasing power of the rupee (D) The real wealth of the country 19. A customer does not require a bank account to obtain—(A) A Loan (B) A Cheque Card (C) A Banker’s Draft (D) An Overdraft 20. Which of the following is not a liability of Commercial Banks—(A) Security Holdings (B) Treasury deposit at banks (C) Demand deposits and time deposits (D) Borrowing from Central Bank 21. ‘Not negotiable’ written on a cheque crossing means—(A) The cheque cannot be paid to any one but the payee (B) The cheque is valid only for payment of the transaction for which it is made out (C) An honest person receiving a stolen cheque is liable to repay the rightful owner (D) The cheque must be paid into a bank 22. The Central Bank is not expected to perform the function of—(A) Acting as a clearing house (B) The banker to the government (C) Accepting deposit from Commercial Banks (D) Accepting deposits from general public 23. Increase in bank rates generally is followed by—(A) An increase in market rate of interest (B) A fall in market rates of interest (C) A rise only in the deposits rates but not the lending rates (D) A rise only in the lending rates 24. The major quantitative monetary tool available with the Central Bank is—(A) Retioning of credit (B) Regulation of consumer credit (C) Margin requirements (D) Reserve ratio requirements 25. Bank must refuse payment of a cheque where—(A) Cheque is not dated (B) Where cheque is stale, i.e. date has expired (C) Payment has been stopped by customer (D) The cheque is not presented during working hours of Bank 26. A ‘Stale’ cheque is one that is—(A) Over six months old (B) Converning an overdue payment (C) Cancelled by the drawer (D) Written on an account which is overdrawn 27. When the Central Bank sells securities, as a result—(A) The cash resources at the disposal of the commercial banks increase (B) The cash resources of the commercial banks remain unchanged (C) The cash resources at the disposal of commercial banks get diminished (D) None of the above 28. When a cheque is returned by the bank marked ‘Refer to Drawer’ this means the drawer—(A) Has instructed the bank not to pay the cheque (B) Whishes to be contacted before the cheque is cashed (C) Has improperly completed the cheque and must correct it before payment (D) Had insufficient funds in his account to pay the cheque 29. The current Bank Rate is—(A) 6% (B) 8% (C) 9% (D) 9·5% 30. It has been made compulsory for Non-Banking Financing Companies to get themselves registered with … before July 8, 1997.(A) RBI (B) SEBI (C) Government of India (D) None of the above 31. India ranks number … among the countries with the biggest growth potential in the world according to the latest report of world Economic Forum.(A) Six (B) Five (C) Four (D) Three 32. Which is the ‘most competitive country’ of the world according to the latest report of world Economic Forum ?(A) Hong Kong (B) Singapore (C) United State of America (D) Netherlands 33. The maximum permissible limit of interest on postshipment rupee credit on demand bills for transit period upto 90 days is—(A) 13% (B) 14% (C) 15% (D) 16% 34. Which of the following statement is correct about India according to the World Bank’s latest calculations ?(A) India’s per capita national wealth is $ 25000 (B) India’s per capita incomeis $ 360 (C) India’s per capita income (according to purchasing power parity) is $ 2390 (D) All of the above 35. Scheduled commercial banks recorded nonperforming assets (NPAs) of … at the end of March 2006-07 against 1·8% during 2005-06.(A) 2·3% (B) 3·3% (C) 1·5% (D) 7·9% 36. Which of the following is not a tool in the hands of RBI to control the inflationary pressure in the country ?(A) Bank Rate (BR) (B) Special Drawing Rights (SDR) (C) Statutory Liquidity Ratio (SLR) (D) Cash Reserve Ratio (CRR) 37. Which of the following is/are included in Legal Tender Money in India ?(A) Coins and currency notes (B) Coins and bank drafts (C) Currency notes and SDRs (D) Currency notes issued by RBI 38. Which of the following is correctly matched?(A) CRR on FCNR (B) Scheme—12% (B) Bank Rate—6% (C) SLR on NRE deposits—31·5% (D) CRR on NRE—13% 39. India’s First Financial Archive has been set up at—(A) Mumbai (B) New Delhi (C) Ahmedabad (D) Kolkata 40. Which of the following Bank merged with Oriented Bank of Commerce ?(A) New Bank of India (B) Punjab Co-operative Bank (C) Bari Doab Bank (D) (B) and (C) both Answers 1. (B) 2. (D) 3. (B) 4. (A) 5. (B) 6. (B) 7. (C) 8. (B) 9. (C) 10. (B) 11. (C) 12. (C) 13. (C) 14. (A) 15. (D) 16. (C) 17. (A) 18. (B) 19. (A) 20. (A) 21. (C) 22. (D) 23. (A) 24. (D) 25. (C) 26. (A) 27. (C) 28. (D) 29. (A) 30. (A) 31. (D) 32. (B) 33. (A) 34. (D) 35. (C) 36. (B) 37. (A) 38. (B) 39. (D) 40. (D)                                 TEST--2 1. In ‘Double-win’ strategy-(a) Customer gets an additional benefit (b) Customer gets price debate. (c) Both customs and the sales person come out with sense of satisfaction (d) Both (a) and (b) Ans: (b) 2. Consumer behavior, ‘Perception is a process through which (a) a consumer make ultimate purchasing (b) a consumer is satisfied (c) a consumer’s mind receives, organizes and interprets physical stimuli (d) Both (a) and (c) Ans: (c) 3. Sales forecast implies (a) an estimate of the maximum possible sales opportunities present in a particular market segment (b) an estimate of sales, in physical units, in a future period (c) Both (a) and (b) (d) Neither (a) nor (b) Ans: (c) 4. In advertising for ………… is not allowed on T.V (a) Liquour (b) Cigarattes (c) Both (a) and (b) (d) Neither (a) nor (b) Ans: (c) 5. A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain. This theory is called (a) Quickest the best (b) Instant service (c) Service on time (d) Timely effort Ans: (b) 6. Entrepreneurs find direct marketing the attractive because of (a) Investment is low (b) It doesn’t required specialized skills (c) Returns are quick (d) All of the above ANs: (d) 7. Demonstration is an exercise to (a) attractively pack and display the goods (b) prove the characteristic of the product (c) Both (a) and (b) (d) Neither (a) and (b) Ans: (b) 8. Which among the following is not an example of Direct marketing ? (a) tele-marketing (b) sales on internet (c) mail order sales (d) Retail stores Ans: (d) 9. In selling ‘consumption’ is the ultimate goal of the salesman while a marketer – (a) identify consumer needs (b) develop an appropriate product / service to attain customer satisfaction (c) accomplish organizational goals through integrated marketing approach (d) All of the above Ans: () 10. In Banking services, market can be segmented on the basis of (a) density (b) customers (c) Both (a) and (b) (d) Neither (a) nor (b) Ans: (c) 11. Which of the following is not a ‘Post testing’ Technique of advertisement ? (a) Sales test (b) Focus group (c) Enquiry test (d) Attitude test Ans: (d) 12. ‘Casual’ research is basically concerned with (a) establishing cause and effect relationship (b) arriving at a forecast or prediction of interest (c) measuring and estimating the frequencies with which of things occur (d) All of the above. Ans; (a) 13. A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:(a) Brand goodwill method (b) Price premium method (c) Both (a) and (b) (d) Neither (a) nor (b) ANs: (b) 14. Media planning includes: (a) assessing lost (b) selecting the right medium (c) both (a) and (b) (d) Neither (a) nor (b) Ans: (c) 15. In India, which commission can be approached to curb misleading advertisements (a) MRTP (b) MTP (c) ISPT (d) QTP Ans: (a)                                   TEST--1 1. A prospect means a) any customer who walks into the bank b) an employee of the bank c) a customer who is likely to be interested in bank's product or service d) a depositor of the bank' e) a borrower of the bank 2. A lead means a) a prospect who is more likely to avail of the Bank's product b) a political leader c) a religious leader d) a bank chairman e) None of these 3. Innovation means a) Compensation b) inspiration c) additional perquisites d) implementing new ideas or new methods e) None of these 4. A Call means a) calling on friends b) calling on bank employees c) calling on prospective customers d) to make telephone calls e) calling on relatives 5. The Traditional Marketing style involves a) Telemarketing b) Digital Marketing c) Indirect Marketing d) Direct Marketing e) All of these 6. Modern Method of Marketing include a) Publicity on the net b) Advertisement on the net c) Soliciting business through e-mails d) Tele marketing e) All of these 7. A true marketing requires a) Command and other mindset b) Control Mindset c) Passive mindset d) Active mindset e) None of these 8. Which of the following sentences is true? a) Marketing is not required in a Buyers' Market b) Marketing is not required in a Sellers's market c) Marketing is not required due to competition d) Marketing is not required due to liberalization e) Marketing is not required due to globalisation 9. For effective marketing the salesmen should have which of these qualities? a) Creativity b) Team spirit c) Motivation d) Effective communication skills e) All of these 10. Market information means a) Knowledge of shops and bazaars b) Knowledge of shopping malls c) Knowledge of customer profile and product mix d) knowledge of various languages e) None of these 11. Market Research is needed for a) checking the market area b) checking the right product to be sold c) making proper marketing decisions d) deciding right time to sell e) All of these 12. Which of the following statement is true a) Marketing makes the company to go into loss due to higher expenses b) Marketing is not required in profit making companies c) Marketing sharpens the minds of the employees d) Marketing is a time bound seasonal function e) Marketing is a waste of time 13. Marketing plan helps in a) better lead generation b) better systems c) better results d) improved balance sheet e) better customer service 14. If Marketing is done effectively which of the following is not required? a) Advertisement b) Publicity c) Market Research d) Market Segmentation e) None of these 15. Motivation means a) Inspiring employees to perform better b) Better communication skills c) Sales Coaching d) Market Research e) None of these 16. In a Selling Process in today's world? a) Only standard products are sold b) No customization required c) the seller need not have product knowledge d) the seller should aim at customer satisfaction e) only quantum of sales matters 17. Find the true statement a) Marketing is a waste of the employees' time b) Marketing is not required in India due to its vast population c) Marketing involves additional work d) Marketing involves team work e) Marketing is not required today due to IT advancement 18. A Target market is a) entire country b) entire city c) entire globe d) that which consists of customers who need the identified product e) all of these 19. Sales forecasting involves a) Sales Planning b) Sales Pricing c) Distribution Channels d) Consumer tastes e) All of these 20. Which of the following product is being sold under the brand name ZODIAC a) Shirts b) Ties c) Both A and B d) Liberty 21. SWIFT - cars are being manufactured by a) DCM b) Maruti c) Premier Automobiles d) Hyundai 22. With you all the way is the slogan of a) Vodafone b) SBI c) ICICI d) Raymonds 23. Which company used the slogan "The complete Man" a) DCM b) GRASIM c) RAYMONDS d) VIMAL 24. Which brand uses the slogan "Made for each other" for its cigarettes? a) Cavenders b) Four Square c) Red & White d) Wills 25. Cross Selling means a) Identifying customer needs b) matching the products to customer needs c) convincing the customers of product benefits d) responding to questions and objections of customers e) all of these ANSWERS 1 (c) 2 (a) 3 (d) 4 ( c) 5 (d) 6 (e) 7 (d) 8 (b) 9 (e) 10 (c ) 11 (e) 12 (c) 13 ( c) 14 (b) 15 (a) 16 (d) 17 (d) 18 (d) 19 (e) 20 (c) 21 (b) 22 (b) 23 (c) 24 (d) 25 (e)